A brand creates an opportunity for others to connect with Carroll College, because ultimately, a brand is an idea that lives in our mind. Many times, people assume that a brand is a logo or a set of colors or fonts.
In reality, it is so much more.
Our Brand
A brand is our story and the stories that get told about us. Together, these stories:
Create expectations
Make Carroll memorable
Connect you to people and groups
Strengthen our institution
"Education is not the filling of a pail, but the lighting of a fire."
Attributed to Plutarch
We are made for lives of adventure—each one of us playing our part in a grand story.
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