Three students on St. Charles Stairs - Purple Book

Living Our Brand

In This Section

A brand creates an opportunity for others to connect with Carroll College, because ultimately, a brand is an idea that lives in our mind. Many times, people assume that a brand is a logo or a set of colors or fonts.

In reality, it is so much more.

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Students Smiling

Our Brand

A brand is our story and the stories that get told about us. Together, these stories:

  • Create expectations
  • Make Carroll memorable
  • Connect you to people and groups
  • Strengthen our institution

"Education is not the filling of a pail, but the lighting of a fire."

Attributed to Plutarch

For the Adventure Video
We are made for lives of adventure—each one of us playing our part in a grand story.