A Spring 2027 course for students contemplating sports-related careers
Strategic Sports Communication is designed to introduce students to the role of Communication within the Sports Industry. This includes understanding the key role public relations and advertising play in identifying and engaging target audiences for campaigns. The course prepares students for Communication-related careers including PR, Advertising, Branding, Social Media & Digital Content, and Campaign Strategy.
Modules include:
● Exploring the relationship between sports, identity and culture
● Understanding the unspoken influence of socioeconomic status on accessing sports ● Identification of new target audiences for brands and sports
● Demand in sports for image-building, reputation management and crisis communication ● Analyzing the future direction of the sports industry including AI and Gambling
Who might profit from this course?
Athletes hoping to pursue sports-related careers
Business majors who hope to work for sports franchises
Storytellers with a strong passion for multi-media content Creative thinkers who combine passion for sports with consumer psychology
Professor: Dr. Tameem Al-Shawaf
Email: tal-shawaf@carroll.edu
Offered Tuesdays and Thursdays from 3:45-5:00 PM
