Marketing is a crucial business function whether an entity is a small business, large international corporation, government, or non-profit organization. Marketing brings together a variety of activities to create value for customers, business owners, and broader society through design, communication, and delivery of products and services. Marketers must understand market demand and consumer behavior. Examples of career opportunities include advertising, market research, sales, public relations, and new product development.

The minor in Marketing is a part of the business administration program.

Student Learning Outcomes

The student will learn how to develop a business plan.

The student will develop a business plan for their own idea or work with others on theirs.

The student will work with a professional mentor to develop their idea as far as possible, hopefully to commercialization

Minor Program Requirements

Twenty-one semester credits, including:

  • BA 203-204 Principles of Accounting
  • BA 306 Marketing
  • BA 375 Principles of Management

Plus 9 additional credits from the following:

  • BA 320 Market Research
  • BA 322 Consumer Behavior
  • BA 324 Marking, Communication and Promotion
  • BA 326 New Product Development
  • BA 328 Personal Selling
  • BA 401 International Marketing