CO 216 - Intro to Public Relations II

CO 216 - Intro to Public Relations II

3.00 Cr
A two-semester introduction to the theory and practice of public relations, including crisis communication. Class interviews (in person/Zoom) with PR professionals. The first semester focuses on theory and on PR writing (including press releases). The second semester points towards the job market by focusing on campaigns including design of a public relations campaign for a local organization.
Term: 
2019SP
Method: 
LEC
Faculty: 
Jones, Charlotte
Northup, Brent