BA 324 - Marketing Communication & Prom

BA 324 - Marketing Communication & Prom

3.00 Cr
This course is developed around how to think about, critically evaluate and ultimately manage various forms of marketing communications based not only on their individual roles in the process of communication but also on their overall alignment with the company's integrated marketing communication program.
Term: 
2020SP
Method: 
LEC
Faculty: 
Ryerson, Annette