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Marketing is a crucial business function whether an entity is a small business, large international corporation, government, or non-profit organization. Marketing brings together a variety of activities to create value for customers, business owners, and broader society through design, communication, and delivery of products and services. Marketers must understand market demand and consumer behavior. Examples of career opportunities include advertising, market research, sales, public relations, and new product development.

The minor in Marketing is a part of the business administration program.

Student Learning Outcomes

  • The student will learn how to develop a business plan.
  • The student will develop a business plan for their own idea or work with others on theirs.
  • The student will work with a professional mentor to develop their idea as far as possible, hopefully to commercialization

Minor Program Requirements

View the Marketing minor degree requirements in the online academic catalog.