Carroll Selects New Vice President to Lead Enrollment and Marketing

Thursday, June 21, 2018

HELENA, MT – Carroll College President Dr. John Cech is pleased to announce that Dr. Chato Hazelbaker has been selected as the new Vice President of Enrollment Management and Marketing at Carroll College.

"We couldn’t be more excited to bring Chato Hazelbaker on board. Chato brings with him a passion for Carroll's mission, an understanding of our Catholic identity, and a true commitment to the students," said Cech. "This is a newly integrated position for the college and Chato’s extensive background in marketing and communications at the university and college level will be a valuable asset to our enrollment initiatives. He has a strong understanding of the higher education landscape in Montana and the Pacific Northwest as well as the power of a liberal arts college rooted in the Catholic intellectual tradition. His collaborative management-style coupled with his experience working across disciplines makes him the right choice at the right time for Carroll."

Currently, Hazelbaker serves as the Chief Communications Officer at Clark College in Vancouver, WA, where he is responsible for the public relations, marketing, and legislative affairs of the college with a focus on student enrollment and fundraising. Clark College is the second largest community college in Washington serving over 10,000 students each year.

"I feel honored to be welcomed into the Carroll College community and I look forward to building on the college’s storied history," said Hazelbaker. "Seeing new programs like data science launch, touring the beautiful new chapel, and talking with the faculty and staff gave me a clear sense that Carroll is a place where students can grow and thrive. I look forward to sharing that story."

Hazelbaker has worked for eighteen years in higher education primarily in marketing and communication roles with a strong emphasis on strategic enrollment management. One of his first positions was the Marketing Director for Montana State University-Billings where he was tasked with establishing the first marketing office at MSU-B under the direction of the Chancellor. In addition, he has experience in Catholic higher education having worked at the University of St. Thomas (MN) as both Director of Communications and Interim Director of Graduate Marketing. During his time at Clark, the college has become well known for their creative approach to marketing having been nominated for a Regional Emmy in 2017 and having a social media campaign featured in the report "The Shifting Enrollment Landscape" published by the Educational Advisory Board.

"Chato demonstrated a true understanding of the complexities of reaching today's Generation Z student as well as the importance of using today's powerful social media tools,” said Cech. “Carroll College has consistently been rated as one of the top private colleges in the northwestern region of the United States. Chato's expertise will be invaluable in helping Carroll communicate its value proposition and further reach out to our historically strong local and regional markets in Montana and across Idaho, Washington, and Oregon."

Hazelbaker earned his B.A. at Rocky Mountain College, his M.A. at Crown College and holds a doctorate in Organization Development from the University of St. Thomas (MN). He has served as an adjunct professor at the undergraduate and graduate level and continues to be involved in organization development by writing articles, consulting, and participating in professional activities.

"I believe Carroll’s mission perfectly encapsulates the Catholic intellectual tradition and provides students with the ideal framework to explore and decide on the difficult situations of the day,” Hazelbaker said. “I’m looking forward to contributing to the campus and the community."

Hazelbaker’s two oldest children have graduated from college and his youngest is a senior in high school.  His wife Shari is an R.N. He has strong family ties in the area. He grew up in Deer Lodge where his dad was a coach and taught English. His great-grandfather, Theodore Brantley, was the longest serving Chief Justice on the Montana Supreme Court. His grandfather Theodore Hazelbaker and great-uncle Frank Hazelbaker were leaders in state politics for many years.

"No doubt about it, it’s nice to return home," Hazelbaker said.

Hazelbaker will assume his role on July 30, 2018.