Public Relations

Public Relations at Carroll College

What to Expect

Carroll’s Public Relations Major is housed within the Communications department. Public relations majors at Carroll are immersed in all facets of communications. Public speaking and theories of organizational communication go hand-­in-­hand with the study of marketing and social behavior. Understanding mass media also plays a crucial role. Students in the major choose to focus in one of three areas of concentration:

  1. Marketing
  2. Print journalism
  3. Television production

Additionally, as part of the program, students will take on public relations campaigns for local non-­profits. Graduates of the program are prepared for careers in public relations, advertising, marketing, print and broadcast journalism, and event planning.

Student Learning Outcomes The student learning outcomes of the Communication Department are:

  1. students will learn to use communication constructively and unselfishly, to serve others and to promote peace on all levels—interpersonal, societal and global
  2. students will learn the moral foundations of communication, which include the need to treat every person with reverence
  3. students will gain intercultural awareness in order to treat people of all backgrounds with tolerance and respect
  4. students will gain practical communication skills—such as conflict management skills, small group communication skills and relationship-building skills—which can enhance the personal life of students for a lifetime

Life After Graduation

Alumni of the communication department have been successful in a large field of professional careers including jobs in advertising, marketing, event planning, journalism and secondary education. Graduates have also gone on to pursue graduate degrees at notable institutions including Northwestern University, Golden Gate University, University of Maine, and University of Florida.

What We're About

Mission and Goals
The mission of the Communication Department mirrors the mission of the college: by seeking the “full realization of the dual goals of vocation and enlightenment.” The communication department has developed both educational/vocational goals and holistic goals for the enlightenment of our students.

The educational/vocational goals of the Communication Department:

  1. to teach students to communicate effectively
  2. to prepare students for a career in a business or another communication-related field
  3. to prepare students for possible graduate study in communication or a related field
  4. to prepare students for a possible career in public relations
  5. to prepare students for a possible career in print or broadcast journalism
  6. to prepare students for a possible career as a secondary education teacher of communication, speech or forensics
  7. to train students to succeed in intercollegiate forensics competition

The holistic goals of the Communication Department:

  1. to advise students comprehensively, including the development of a four-year plan leading to a major or minor and the development of a general career lifeplan
  2. to illuminate students on the need to use communication constructively and unselfishly, to serve others and to promote peace on all levels - interpersonal, societal and global
  3. to illuminate students on the moral foundations of communication, which include the need to treat every person with reverence
  4. to illuminate students on the need for intercultural understanding in order to treat people of all backgrounds with tolerance and respect and
  5. to teach practical communication skills - such as conflict management skills and relationship-building skills - which can enhance the personal life of students for a lifetime