Marketing is a crucial business function whether an entity is a small business, large international corporation, government, or non-profit organization. Marketing brings together a variety of activities to create value for customers, business owners, and broader society through design, communication, and delivery of products and services. Marketers must understand market demand and consumer behavior. Examples of career opportunities include advertising, market research, sales, public relations, and new product development.
In addition to the foundation business courses required of all Business Administration majors, Marketing concentration students will also take the following courses.
And 2 of the following: