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Marketing Concentration

Marketing Concentration

In addition to the foundation business courses required of all Business Administration majors, Marketing concentration students will also take the following courses.

Marketing Courses

  • BA 320 Marketing Research

And 2 of the following:

  • BA 322 Consumer Behavior
  • BA 324 Marketing Communication and Promotion
  • BA 326 New Product Development
  • BA 401 International Marketing

Alumni Profile

Jena Boehnke

Jena Boehnke

Class of 2014
Hometown: Missoula, Montana
Major: Communication Studies, Public Relations
Minor: Marketing

Activities while at Carroll: The Prospector, SEARCH, Broadwater Elementary School Volunteer, Honors Scholars Program

Internships: Southwest Airlines, ExplorationWorks, and Anderson ZurMuehlen

Plans when you graduate: Take a break and find a job