Carroll College, Helena Montana
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Marketing Concentration

Business Administration: Marketing Concentration

Marketing is a crucial business function whether an entity is a small business, large international corporation, government, or non-profit organization. Marketing brings together a variety of activities to create value for customers, business owners, and broader society through design, communication, and delivery of products and services. Marketers must understand market demand and consumer behavior. Examples of career opportunities include advertising, market research, sales, public relations, and new product development.

In addition to the foundation business courses required of all Business Administration majors, Marketing concentration students will also take the following courses.

Marketing Courses

  • BA 320 Marketing Research

And 2 of the following:

  • BA 322 Consumer Behavior
  • BA 324 Marketing Communication and Promotion
  • BA 326 New Product Development
  • BA 328 Personal Selling
  • BA 401 International Marketing