public relations
Degree Requirements for Public Relations
To earn a Bachelor of Arts degree with a major in Public Relations, students must complete thirty-six (36) semester hours of courses in communication as well as the other courses required in the area of emphasis, in either Journalism or Marketing; plus the remaining General Liberal Arts Requirements common to all degree programs at Carroll.
Thirty three semester credits of interdepartmental studies, including:
- CO 101 Basic Communication
- CO 206 Small Group Communication
- CO 215 Introduction to Public Relations: Theory
- CO 216 Introduction to Public Relations: Practice
- CO 225 Professional Communication
- CO 308 Communication Ethics
- CO 310 Mass Media
- CO 340 Interpersonal Communication Theory
- CO/ENWR 306 Writing for the Media
- CO 395 Research Methods
- CO 425 Career Internship
- CO 495 Senior Practicum: The Graceful Exit
*Plus one or both of the following areas of concentration (15 credits):
A. Marketing
- BA 306 Marketing
- BA 375 Fundamentals of Management
- CO 320 Organizational Communication
Plus 2 of the following:
- BA 401 International Marketing
- BA 322 Consumer Behavior
- BA 320 Market Research
- BA 326 New Product Development
- BA 324 Marketing Communications and Promotions
B. Journalism
- ART 114 Photography I
- CO 108 Desktop Publishing
- CS 213 Computer Applications in Business
- or CS 201 Web Graphics, Animation, and Layout
- ENWR 305 Technical Writing
- CO 426-427 Prospector Internship
*Updated from the 2007-2008 academic catalog